….Ready For It, INDY! Follow the Invisible String on the Tay-Trail in Fountain Fletcher, a walking tour through the historic Fountain Fletcher District with activations along the way!

All-Ages Activations 

• Swifties in the Square Window Art @ The Murphy Arts Center: You cannot miss this two-story window installation in the heart of Fountain Square! Grab your group photo here to remember the weekend!
• Instagram Station @ Flower Boys Indy: Stop by and see this beautiful floral installation paying tribute to the Era’s Tour. The perfect stop for a group photo!
• Visit the Cats + ARPO fundraiser @ Nine Lives Cat Cafe: Cats and good drinks, need we say more? Reservations are encouraged for this event featuring original merch, bracelet making, Swiftie jewelry, temporary tattoos and raffles all for a good cause!
• Karaoke Fundraiser and Disco Ball Mirror Selfies @ Rooftop Fruit: Sing your heart out in front of the best selfie mirror in town while you shop sustainable goods and raise money for Southeast Community Services! 10% off in store with any donation to SECS Indy
• Listening Sessions @ Square Cat Vinyl: All weekend you can catch your favorite Era on vinyl in this iconic record store (Folklore Friday, Midnights Saturday and TTPD Sunday @2p) plus 10% off Swift records.
• Guitar Photo Station @ Arthur’s Music Store: Strike a pose with a classic guitar at this iconic photo booth!
• Sweat it off with Sauna Social @ Cargo Streetwear: This unique sauna bus has everything you need for a relaxing experience!

Food + Drink Specials

• Boyfriend Daycare @ Dugout Bar: where lovebirds can drop off their partners for some football and drinks while they enjoy the rest of the District with the girls. And when it’s time to pick up their boyfriends, they’ll leave with the sweet reminder that “it’s a love story, baby, just say yes.
• Enchanted Latte (Taylor’s Version) @ The Selene: make a pit stop at this walk-up coffee bar for a glittery treat!
• Themed drinks @ Wildeye Lounge
• $20 Rae Buckets @ Upland FSQ: Golden like daylight, this sparkling golden ale is a refreshing new take on a classic.
• Look What You Made Us Brew Specialty Drinks @ Bovaconti Coffee: stop in this dreamy coffee shop for themed drinks, bracelet trading, and stickers!
• Ultimate Taylor Experience @ Four Finger Distillery: sip on exclusive drink specials, dance to your favorite hits, make and trade friendship bracelets and strike a post at these epic photo ops!
• In Our COOKIE CULT Era @ The Cavity Factory: These viral cookies are already great, but they’re even sweeter with Taylor themes like Mama Kelce’s Cookie and Cruel Summer.
• You Can Make Me A Drink @ Geraldine’s Supper Club and Lounge: 6 specialty themed cocktails are planned at this famous steak house. Best of all? Reservations are accepted!
• In our Metazoa Era @ Metazoa Brewing Co: Celebrate with All Too Whale and Who’s Afraid of Little Old Bee brews at this dog-friendly brewery!
• Taylor-ita @ La Margarita: grab this famous flamingo pink margarita served by this long-standing neighborhood favorite!

Shopping 

• Coloring Pages + Accessorizing @ Tuggle’s Gifts and Goods: Swiftie-themed coloring pages, hair tinsel by Salon Honey (Fri 2-6p, Sat 1:30 -5p), hair bow pop-up (Sat 12-4) and a fun photo booth all weekend!
• Taylor Swift-themed Merch @ Virginia Avenue Mercantile: Stop in to shop their collection of Taylor themed goods and Indy apparel.
• Vintage Clothing @ Zodiac Vintage: Create your perfect Era’s outfit at Zodiac where each item has a story to tell, echoing the nostalgia of Taylor Swift’s lyrics
• Thrifty Swifty Contest @ Mission 27: create your concert outfit with pieces from Mission 27, then tag @mission27resale for your chance to win gift cards!
• THE TORTURED POETS DEPARTMENT @ Indy Reads: Calling all Swifties! 10% off all poetry October 30 – November 2; 20% off if you tag Taylor Swift & Indy Reads!
• Freshen Up @ Salt & Ash Market: Shop locally made soaps, lotions, candles and more including their famous Lover soap!
• Guitars @ Indy String Theory: No teardrops on these guitars! Check out this large selection of affordable guitars!
• Taylor Swift themed workday @ draft:  Discounted day passes for “19.89” that include a beaded friendship bracelet making craft

See our full directory of over 200 locally owned small businesses here!

October 30th

• Taylor themed workouts @ Glutes 317:
• Sing in Sweet Sugar Cookie Decorating Class @ Tuggle’s Gifts and Goods, 6-8p
• A Night of Taylor Swift Trivia @ Four Finger Distillery: Think you know all things Taylor? Prove it! Join us for our Taylor Swift trivia night! Prizes for top teams!
• Support a local cafe in Fountain Fletcher and enter to win prizes @ Flower Boys Indy

October 31st

• Era’s Costume Contest + Trunk or Treat @ Glutes 317
• Taylorween with Kanin Wren @ HIFI:  Playing all of the greatest hits from You Belong With Me to Midnights, Kanin Wren’s Taylor Swift Experience is packing dance floors and creating timeless once in a lifetime memories. With fun choreography, multiple costume changes, spot on musical delivery, Kanin’s tribute to the genius of Taylor Swift is a must-see act. VIP experiences are available for super fans!
• Taylor-ween @ Flower Boys Indy: Come in with your Taylor-themed costumes to enter a give-a-way

November 1

• Blooms & Beats: A Taylor Swift Event @ Flower Boys : Travel through the garden gate & seal your fate with a ‘Enchanted’ mocktail and your choice of creating a ‘Eras’-themed bouquet or flower crown – all included in your ticket price! Explore onsite popup shops including Lakuna Links permanent jewelry & customizable Hawley Trucker Hats plus more to come!
• Taylor-themed workouts  + Permanent Jewelry Station @ Glutes 317
• Taylor Swift Trivia (21+) @ Metazoa Brewing Co
• Themed workouts @ barre3
• First Friday @ The Murphy Arts Center: This free, all-ages event from 6-10p is the essential Fountain Square arts experience. Check out art galleries and displays from local artists inside this historic building.

November 2

• Blooms & Beats: A Taylor Swift Event @ Flower Boys Travel through the garden gate & seal your fate with a ‘Enchanted’ mocktail and your choice of creating a ‘Eras’-themed bouquet or flower crown – all included in your ticket price! Explore onsite popup shops including Lakuna Links permanent jewelry & customizable Hawley Trucker Hats plus more to come!
• Swifty Strength Training @ Glutes 317
• Eras in Full Bloom Floral Design Workshop @  Tuggle’s Gifts and Goods, 11:30a – 1p
• Hard Truth Presents Brunch It Off! @ Easy Rider Diner : Join for music from DJ Little Town, specialty cocktails and brunch offerings. Reservations are strongly encouraged!
  
• Shake it off and Strike a Pose – Taylor Swift themed Yoga (BYO mat), Friendship Bracelets & refreshments @ Southeast Community Services:  Entry: Donation to the Elaine Food pantry or a $10 donation
  
• Themed workouts @ barre3
• Eras Nexxus Version @ Nexxus Movement Studio, 12p

November 3

• Shake it off workouts and a permanent jewelry station @ Glutes 317
• Hard Truth Presents Brunch It Off! @ Easy Rider Diner : Join for music from DJ Little Town, specialty cocktails and brunch offerings. Reservations are strongly encouraged!
• Childless Cat Lady Drag Show @ Hotel Tango:  Come join us for an afternoon of performances by some of your favorite local queens to celebrate your favorite queen being in town!
• Themed workouts @ barre3

Our urban district would love to have you visit and we hope you’ll visit via foot, bike or bus. We’re a short 7 min drive or 15 minute bike ride from Lucas Oil Stadium.

IndyGo Bus Line

• Red Line #90 Fletcher Place
• Red Line #90 Woodlawn Stop

Pacers Bikeshare Stations

• Fletcher Place (749 Virginia Ave)
• Fountain Square (1066 Virginia Ave)
• Fountain Square Cottage Corner (1460 Shelby St)

Street parking is always free in Fountain Fletcher but these parking lots can be utilized during your visit:

• 1140 Shelby Street
• 1037 Prospect Street (paid lot)
• 1110 Shelby Street
• 1034 Woodlawn Ave
• 1100 Woodlawn Ave